Aristocrat Leisure Limited has announced that it is set to launch its new brand Anaxi in the United States before the end of the year. The company already secured a partnership that will support its future operations in the country.
Anaxi is focused on delivering slot games to US players and is expected to be popular among casino enthusiasts. Keep an eye out for this new brand as it makes its debut in the coming months!
Anaxi is a newly created brand of Aristocrat. This is the third business unit of the Australian-based company and is formerly known as the online Real Money Gaming (RMG) division. The rebranding is aligned with the company’s strategy which started last February.
Mitchell Bowen, CEO of Anaxi, is the one who announced the new brand and described Anaxi as the Aristocrat’s main weapon as it “reimagines the world’s greatest gaming content online”.
Aristocrat already secured a multi-year partnership with New England Patriots, an American football team based in Boston, in promoting its products. Through the partnership, Aristocrat’s branding will be featured in the Patriots’ home field, Gillette Stadium, for the coming years.
In addition, Anaxi already has a couple of major customers in the US gambling market which will be the first to release its regulated online casino product.
Aristocrat’s focus on quality and innovation has made them one of the most successful slot machine manufacturers in the world. One of the things that set Aristocrat slots apart from other brands is their use of cutting-edge technology. Their cabinets are some of the most advanced in the industry, and they feature a wide variety of innovative features and bonuses.
As part of its strategy, Anaxi will be the new name of its third division. The other two divisions are Aristocrat Gaming and Pixel United.
Some of its free-to-play slot games include:
While Anaxi ensures that offerings will always be adequate and competitive, it still promotes responsible real-money gaming. It is committed to providing the best gaming experience possible while ensuring that its services still have a positive impact on the lives of its customers.
