Michigan online casino players will soon have access to a wealth of new content, as NeoGames and BetMGM Casino have announced a partnership. Under the agreement, titles from the NeoGames group will be made available to Michigan players on the BetMGM platform.
This follows the recent launch of NHL-branded casino games in Michigan, New Jersey, Ontario, and Pennsylvania.
Casino players in Michigan will soon have access to a wider range of online slot games, as NeoGames agrees to provide more content to the platform through Wizard Games, the current in-house studio of Pariplay. The new agreement will make it possible for the well-known slot provider to supply titles to BetMGM.
Wizard Games is now under NeoGames as it acquire Aspire Global last year. Games expected to be available at BetMGM online casino include Spirit of Mustang, Wolf Riches, Towers of Olympus, and Alice Mega Riches.
According to Malul, NeoGames CEO, the company has been on a “fantastic growth journey in the US” and the alliance with BetMGM for the Michigan expansion furthers their growth.
NeoGames have been active recently in their North American reach as Pariplay obtained an iGaming license in Connecticut which makes them available to 5 of the six states with regulated real money online casinos.
“Our localized content is well-liked by their customers and making our debut in Michigan is a great moment for us as we look to further grow our presence in North America by bringing great excitement and entertainment to slot players,” Malul added.
NeoGames’ extensive experience in the global iLottery industry – as well as in other regulated markets such as online gaming and sports betting – has resulted in a comprehensive understanding of what it takes to succeed in the US iLottery market.
The company’s team of experts has first-hand knowledge of all aspects of the US iLottery industry, from regulatory requirements to player preferences. NeoGames is therefore uniquely positioned to provide a complete turnkey solution that can give any lottery operator a significant competitive edge.
In addition to its strong presence in the US, NeoGames also has operations in Europe and Latin America.