It’s no secret that FanDuel is a huge company. They have been around for quite some time and have made a name for themselves in the world of fantasy sports. However, their new marketing strategy may be causing them some trouble. According to recent reports, it seems as though FanDuel may be preying on compulsive online casino gamblers. This could end up costing them a lot of money in the long run.
As David Gianatasio reports, the online casino operator has rolled out a new series of video ads that play up the feeling of winning. The ads feature people talking about how great it feels to win a bet, with the underlying message being that FanDuel is the place to go for the best odds and the biggest payouts.
The campaign was developed by Mischief @ No Fixed Address, and according to Kevin Mulroy, a partner at the agency, it was inspired by the insight that winning is not just about the money, but about the feeling it creates. This idea was taken to heart in the creative process, with the result being a series of ads that are sure to get viewers pumped up about their chances of hitting it big at FanDuel Casino.
According to Kevin Mulroy, a Mischief @ No Fixed Address partner, the core insight behind FanDuel Casino’s new marketing campaign is that winning is awesome, but the feeling it creates has a bigger impact on players. The team went to a deeper level and discovered that a player feels like they have won when they are optimistic that they will win a bet.
With this in mind, the ads were created to show how someone feels after making a successful bet. The hope is that by seeing how good it feels to win, players will be more likely to take the plunge and try their luck at FanDuel Casino.
As more and more states legalize gambling, casinos are popping up everywhere. And with them come elaborate marketing campaigns designed to entice people to gamble. One of the most successful of these is FanDuel Casino, which targets both sports fans and casual gamblers alike. However, some experts believe that the casino’s marketing materials are dangerous for gamblers. In particular, they take advantage of the fact that gambling can be addictive. For example, FanDuel urges people to gamble to feel good, a move that some scientists criticize and refer to as being irresponsible and predatory. As such, it is important for everyone, but especially those who are vulnerable to gambling addiction, to be aware of the potential dangers of online casinos like FanDuel.
