Pennsylvania online casinos now have a new tool in their arsenal to help keep players active and engaged in the US online casino market. Malta-based Enteractive has received a service license from the Pennsylvania Gaming Control Board (PGCB) that allows it to work with operators in the state on behalf of its players.
Enteractive has been granted a license that enables it to connect with the 9.5 million adults in Pennsylvania on behalf of online gambling operators located within the state. This includes online casinos, sports betting, and fantasy sports. Enteractive is a licensed gaming company in the state of Pennsylvania. The company has been in operation for more than a decade and is a leader in online gaming services.
Enteractive’s (Re)Activation Cloud Platform helps to increase customer retention and lifetime value. The platform provides a personalized, data-driven approach to customer engagement that leverages the power of AI and machine learning. The result is a more engaged customer base, which leads to increased sales and brand loyalty.
In addition, The platform’s API technology will help operators quickly deploy personalized database segments to the company’s teams so they can engage with players one-on-one
The retention firm uses one-on-one exchanges with players to act as a “frontline protection against problem gambling,” and responsible gambling is a “core element of every engagement with a player.”
The survey conducted by The Harris Poll on behalf of Enteractive from May 9-11, 2022, included 2,039 US adults aged 18 and older showing that 52% of Americans support some form of online gambling, be it casinos or sports betting, at the US level. However, 49% approve of the same at the state level. The survey also found that the lack of CRM focus in the US is especially apparent in the technology and entertainment fields.
Enteractive was founded in 2008 with the mission to help iGaming operators build outstanding customer relationships. Investing in a customer relationship starts with communication- the ability to talk to the individual that is the customer, being personal, and having a real conversation.
The Enteractive team dedicates itself to this goal by providing the tools and knowledge necessary for success in customer retention. Through their cutting-edge technology and years of experience, they have helped numerous US online casino operators recapture lost customers and turn them into long-term profit sources.
In this rapidly growing industry, Enteractive stands out as a reliable partner who puts its clients’ needs first. They continue to strive towards their mission of building strong customer relationships for all iGaming operators.